Add the onion and peppers and sauté until tender, about 5 minutes. Add the minced garlic and quickly sauté until fragrant, about 1 minute. Add the tomatoes and any canned juice, water, rice, brown sugar, Worcestershire sauce, salt, chili powder, pepper, cumin, Sriracha. Reduce the heat to medium-low, cover and simmer for 30-40 minutes or until the rice is done. Most of the liquid should be absorbed but don't let it get dry.